Public Art: The PERFECT8 Magazine Stand Project

In 2008 artist Diana Schmertz, founder of PERFECT8 magazine, launched the PERFECT8 Magazine Stand Project. PERFECT8 magazine is dedicated to the de-objectification of human beings and seeks to replace objectification with a pardigm of empathy. During a one year period throughout 2008-9 the PERFECT8 Stand will be appearing on the streets of New York City presenting the “Revised Men’s and Women’s Interest Sections” to the general public.

(Image: Diana Schmertz and Roni Mocan, Perfect8 Booth at Broadway and Dyckman Ave., 2008)

After researching the top selling Men’s and Women’s Interest magazines Diana Schmertz created their revisal via the publication of PERFECT8. Created in reaction to her disbelief that the primary interest of men is porn, and that women’s main interests are getting married and finding ways to look prettier for men, the Revised Men’s and Women’s Interest Sections present an alternative to the interest magazines currently offered to the public. For the PERFECT8 Magazine Stand project, Diana Schmertz created an actual magazine stand fashioned after newsstands seen throughout the streets of New York City. Via its insertion into the urban landscape the project seeks to raise awareness and provide a different choice to the current offerings found at the local newsstand.  The PERFECT8 Stand appeared on Dyckman and Broadway in New York City in September 2008 and is scheduled for its Times Square debut this month (see beow)!

(Image: Diana Schmertz and Roni Mocan, Perfect8 Booth at Broadway and Dyckman Ave., 2008)

NEXT INSTALLATION
PERFECT 8 Magazine Stand
Installataion 12pm-2pm, December 13, 2008
Times Square: SW Corner of 40th Street and 8th Avenue
In event of bad weather, please check website for rain date.

Visit the Perfect8 website.

View photos from the Dyckman & Broadway installation.